I would say that most of us are feeling a pinch because of the economy, but it is the same right now with any job, any career, any business. I for one view it this way, I provide a service that anyone can do, but noone wants to. Maybe we know a few tricks, we are probably alot quicker, we know what works and what doesn't, but it isn't brain surgery. With that said, I refuse to view myself as "just a cleaning person" My clients respect me, because I respect myself. I am a business owner. Maybe this won't be for me someday, but this day it is. Your comment about not planning on making a career out of scrubbing toilets, I see it like this, noone knows what we will be doing tomorrow, or in ten years, but any job, even scrubbing toilets is worth doing well, and I'm sure you do, but if you sell yourself short, then others will too.