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  Topic Review (Newest First)
09-20-2012 10:31 AM
Apple Roof Cleaning
Quote:
Originally Posted by garyluther View Post
Nice post....great understanding about roofing...
Thanks Gary!
I know you are really into installing and repairing roofing, we just clean them.
09-20-2012 08:28 AM
garyluther
Quote:
Originally Posted by Apple Roof Cleaning View Post
Hello Barry,
I worked as a roofer for years, and then as a Sales Manager for Motorola.
I had 14 salespeople I was responsible for.
We sold Business 2 way radio.
I got into roof cleaning 14 some years ago when I got tired of the corporate world.

I started Apple Roof Cleaning by going door to door, offering free non pressure roof cleaning demonstrations.

Of course, we made it a point to always demo the front center of a roof, LOL

All my advertising in the early days had "Free Non Pressure Roof Cleaning Demo's" as the headline.

In my experience, it is a mistake to think you can just drop an ad in any publication, and succeed in this business.

You MUST be able to sell, and more importantly, to CLOSE.

I strongly believe in PDC ... that is Personal Direct Contact, and that means knocking on doors of people I do not even know.

Even though my company, Apple Roof Cleaning, is a household word here in Tampa, I still knock on peoples doors.

I do not waste my time putting flyers in mailboxes, choosing instead to work the block I am working on personally.

Networking is crucial as well, like Don Phelps said in one of his posts.

I think Don said he had great luck networking with some General Contractors ??

GC's are hard to get in with, but once you are "IN", and they trust you, it is almost impossible to unseat you.

Though my commercial equipment and experience is at least comparable to Don's, I sincerely doubt that in a competitive situation I would get any job away from him, simply because he has earned his GC's trust.

So Barry, I think if you take both Don's commercial advice, and my residential advice, and perhaps try the yard sign's with a half cleaned roof, you will be successful.

We aways leave a Yard sign, but in Tampa they do not last long, competitors steal them!

We have even watched competitors remove our Flyers from Mailboxes!

But one thing a competitor can not stop is you selling!

Because all Motorola salespeople were required to cold call, AND document it, it comes "easy" to me.

I see people here, and on other boards, spending great amounts of time learning, and re learning, the technical aspects of this business.

Technical prowess mans diddly, unless you have jobs to do.

You MUST learn how to sell, if you are to survive in this business.

Here in Tampa, I have watched competitors copy my every advertising move, only to drop like flies when they can't pay the ad bills.

I have had them stake out my trucks, to see what we are "running", advertise everywhere we do, and they still bite the bullet eventually.

In over 14 years, have you any idea how many I have watched come and go ?

But we remain, because I built Apple Roof Cleaning in my image, as best I could.
The old Motorola Sales Manager trained my people to sell!

Though for personal reasons, we have downsized, I still have many ex employees who want to make an extra buck.

When I find out a subdivision is getting letters, IF I can't hit all the homes myself, I call in my ex employees, and see if they want to make an extra buck ?

Though we do not run 3 full time trucks anymore, we still have them.

So, I pay my ex employees a sales commission, AND turn em loose in a truck if need be, so they make it on both ends.

Oh, before I forget, you can not advertise under Roofing Contractors unless you are a licensed roofing contractor.
It is against the law, and will piss off roofers who might someday send you business.
So, unless you have a roof cleaning column, you will have to go under Pressure Washing.

But, unless roof cleaning is a known service in your area, you will first have to make it one.
And, you do that by knocking on doors, offering free demo's.
That's how we did it ...

Nice post....great understanding about roofing...
09-17-2012 07:31 AM
taurther nice post
09-15-2012 09:17 PM
Apple Roof Cleaning
Quote:
Originally Posted by clearly professional View Post
I did very little roof cleaning...so little in fact, I should stay off this part of the forum. I stop by and read often...mainly because my portion of the forum (window cleaning) suffers from a lack of memebers...yet. I still have some pints I want to make:

1) The free sharing of real-time experience and info this portion offers is, in itself, a marketing class and business start-up guide the likes of which should be very expensive to obtain. Bravo!

2) The friendly bantor between competitors/friends is astounding!

3) The advice given in this thread alone....making the customer right....fixing what "appears" to be YOUR problem (even when proof was offered otherwise) serves us better than "fighting" back.

Other forums offers similar advice but members are restricked to using only "sponsor" supplied links. I am jealous that you have what yo do here....any...ANY reader who is serious about roof cleaning will have a major step up if he/she takes some time to study what is written here.

BTW...I got out of roof cleaning for two reasons; I had no place to go and learn what is supplied for free here...and, I almost fell...I did fall but it could have been worse....should have been worse. God was tellin me to keep off roofs...He had other drunks to look after

anyway...even though I have nothing to offer this portion...i want to express my thanks for what the gurus here do offer and share. Bravo!
Most of us roof cleaners here in Tampa are pretty friendly with each other.
Sure, we bang heads sometimes, but for the most part, we keep it real.

I helped some of my competitors get started with advice I freely shared, and I would do it again. I can't clean every roof in Tampa, and I am established, with a decent sized customer base.

I make enough to survive, and enjoy seeing folks I once helped doing well.
11-11-2006 05:27 PM
russ s Word Of Mouth Is My Best Close

Abc = Always Be Closing ( Chris Gibson )
10-16-2006 02:37 PM
Peerless I don't think having an ad under roof cleaning or pressure washing will matter?

I have been to school for marketing/advertising and the best way is to get in the customers face. That is what works for me. I make a day out of it....plan my attack the night before. I get addresses phone numbers cold call..pound neighborhoods pavement. Try spending one day a week doing nothing but that. When I am spitting the good stuff I can book myself with A LOT of work. Enough so I don't go back out for a month or so...

When I get a nook of a neighborhood going I get folks coming outside sweeping the walk or anything they can do to make eye contact and get me to come over.
10-02-2006 06:11 AM
clearly professional I did very little roof cleaning...so little in fact, I should stay off this part of the forum. I stop by and read often...mainly because my portion of the forum (window cleaning) suffers from a lack of memebers...yet. I still have some pints I want to make:

1) The free sharing of real-time experience and info this portion offers is, in itself, a marketing class and business start-up guide the likes of which should be very expensive to obtain. Bravo!

2) The friendly bantor between competitors/friends is astounding!

3) The advice given in this thread alone....making the customer right....fixing what "appears" to be YOUR problem (even when proof was offered otherwise) serves us better than "fighting" back.

Other forums offers similar advice but members are restricked to using only "sponsor" supplied links. I am jealous that you have what yo do here....any...ANY reader who is serious about roof cleaning will have a major step up if he/she takes some time to study what is written here.

BTW...I got out of roof cleaning for two reasons; I had no place to go and learn what is supplied for free here...and, I almost fell...I did fall but it could have been worse....should have been worse. God was tellin me to keep off roofs...He had other drunks to look after

anyway...even though I have nothing to offer this portion...i want to express my thanks for what the gurus here do offer and share. Bravo!
09-04-2006 12:04 PM
Thad Sounds great.
You keep it!

09-04-2006 11:29 AM
Apple Roof Cleaning
Quote:
Originally Posted by Thad View Post
Great post, Chris- a nice dose of reality.
Hey Thad,
Check THIS out ?
I once did a Tile Roof in Corey Lake Isles here in Tampa.
This was back when we ran three trucks, full time.
I personally worked the ground on that Job.
We rinsed the roof and everything, BUT the plants still died.
I mean THAD it was Terrible.

The Lady customer was a real shopper, if you know what I mean.
Though we were not the cheapest bid, she went with us, leading to some bad blood between us, and a certain competitor, who is no longer around!

The Yard literally looked like a Lunar Landscape, grass and all!
The Lady called the BBB, AND the news media!

The ONLY reason we got "out" of the TV news, was I actually knew the Camera Man, having done HIS Tile Roof only a month before.

So, the news story showed us refunding the customers money, and replacing her Landscaping.

Instead of disaster, the exposure brought in THOUSANDS in new business, because we "made good" ....

Now, here is what REALLY happened.
The competitor, bitter that we out sold his azz, actually pulled up in the middle of the night AFTER we did the job, and with his silent battery powered pump,, actually sprayed the whole Yard with pure Chlorine!

The ONLY reason we found out is that a neighbor actually saw the guy doing it!

The competitor pulled a gun on the neighbor who witnessed it, and told him IF he called the Cops he was a dead Mo Fo, and his family too!

The neighbor refused to "get more involved" but did at least tell me!

I will not say what "happened" or did not "happen" to this low life form, except to say he is no longer in the roof cleaning business .....

Unfortunately, even though we replaced ALL the Yard, including the Sod, the Lady STILL filed a BBB complaint that remains to this day!

I told he what REALLY happened, but the neighbor begged me to not reveal his Identity to anyone!

Besides, he did not care for his neighbor Lady either ...

The BBB complaint does at least say that "despite the company's best efforts to make things right, the customer remains dissatisfied"

Turns out that even though we spent over a grand on her Yard, her Deceased husband planted the 3 Hibiscus bushes that were killed ...

Welcome to the Roof Cleaning business in Tampa ???
09-04-2006 10:07 AM
Thad Great post, Chris- a nice dose of reality.
09-03-2006 11:53 PM
Apple Roof Cleaning
Quote:
Originally Posted by Barry M View Post
You guys that do roofs all the time, or you in the yellows under roofing contractors or just under pressure washing? People here in the Midwest are sooooo uneducated about algae streaks and will have their roofs replaced because of streaks, even if the shingles themselves are in good shape. It makes me sick and I can't stop it, a huge bank is being re-roofed in my town because of streaks and a guy I know is having his house done because of streaks. My customers see my before/after pics and say they didn't know you could clean that off. I was thinking about having a good sized ad in the yellows next year under the roofing contractors heading. To catch people who are thinking of having their roofs replaced. The heading of the ad could say "What Roofing Contractors Don't Want You To Know". And then go into my low pressure roof cleaning speel. I'm sure it would really P some roofers off and they would probably bad mouth me and sick the EPA on me but do you guys think this could work. I would also be under the Pressure Washing heading too.
Hello Barry,
I worked as a roofer for years, and then as a Sales Manager for Motorola.
I had 14 salespeople I was responsible for.
We sold Business 2 way radio.
I got into roof cleaning 14 some years ago when I got tired of the corporate world.

I started Apple Roof Cleaning by going door to door, offering free non pressure roof cleaning demonstrations.

Of course, we made it a point to always demo the front center of a roof, LOL

All my advertising in the early days had "Free Non Pressure Roof Cleaning Demo's" as the headline.

In my experience, it is a mistake to think you can just drop an ad in any publication, and succeed in this business.

You MUST be able to sell, and more importantly, to CLOSE.

I strongly believe in PDC ... that is Personal Direct Contact, and that means knocking on doors of people I do not even know.

Even though my company, Apple Roof Cleaning, is a household word here in Tampa, I still knock on peoples doors.

I do not waste my time putting flyers in mailboxes, choosing instead to work the block I am working on personally.

Networking is crucial as well, like Don Phelps said in one of his posts.

I think Don said he had great luck networking with some General Contractors ??

GC's are hard to get in with, but once you are "IN", and they trust you, it is almost impossible to unseat you.

Though my commercial equipment and experience is at least comparable to Don's, I sincerely doubt that in a competitive situation I would get any job away from him, simply because he has earned his GC's trust.

So Barry, I think if you take both Don's commercial advice, and my residential advice, and perhaps try the yard sign's with a half cleaned roof, you will be successful.

We aways leave a Yard sign, but in Tampa they do not last long, competitors steal them!

We have even watched competitors remove our Flyers from Mailboxes!

But one thing a competitor can not stop is you selling!

Because all Motorola salespeople were required to cold call, AND document it, it comes "easy" to me.

I see people here, and on other boards, spending great amounts of time learning, and re learning, the technical aspects of this business.

Technical prowess mans diddly, unless you have jobs to do.

You MUST learn how to sell, if you are to survive in this business.

Here in Tampa, I have watched competitors copy my every advertising move, only to drop like flies when they can't pay the ad bills.

I have had them stake out my trucks, to see what we are "running", advertise everywhere we do, and they still bite the bullet eventually.

In over 14 years, have you any idea how many I have watched come and go ?

But we remain, because I built Apple Roof Cleaning in my image, as best I could.
The old Motorola Sales Manager trained my people to sell!

Though for personal reasons, we have downsized, I still have many ex employees who want to make an extra buck.

When I find out a subdivision is getting letters, IF I can't hit all the homes myself, I call in my ex employees, and see if they want to make an extra buck ?

Though we do not run 3 full time trucks anymore, we still have them.

So, I pay my ex employees a sales commission, AND turn em loose in a truck if need be, so they make it on both ends.

Oh, before I forget, you can not advertise under Roofing Contractors unless you are a licensed roofing contractor.
It is against the law, and will piss off roofers who might someday send you business.
So, unless you have a roof cleaning column, you will have to go under Pressure Washing.

But, unless roof cleaning is a known service in your area, you will first have to make it one.
And, you do that by knocking on doors, offering free demo's.
That's how we did it ...
09-02-2006 11:18 AM
Barry M
Quote:
Originally Posted by All Clean Exteriors View Post
Have you thought of putting an ad in the paper with before/afters? Clean half of a roof on a busy corner and put a yard sign up for a week. I've done 1/2 driveways and yard signs and gotten business.
Never tried that Dan, great idea. I'll probably just have to do a combination of everything....mailers, newspaper ad, yard signs, and yellow listing in order to get the word out. But back to my original question of a listing in the yellows under the roofing heading, it doesn't sound like you guys are to hip on it, and that there is better ways of educating the public.

I've also wanted to try something that Jeff L did once, and that's to land a roof job in a subdivision and send out invitations to all the neighbors to come see a demo cleaning on so and so's house. He said he landed about 50 roof jobs doing this.
09-02-2006 10:15 AM
All Clean Exteriors Have you thought of putting an ad in the paper with before/afters? Clean half of a roof on a busy corner and put a yard sign up for a week. I've done 1/2 driveways and yard signs and gotten business.
09-02-2006 07:59 AM
Barry M I have a nice flyer designed by Keith that does just that, but it's just tough to get it to the right people (people with streaks) without just sending it to the whole city which would be way over budget right now. I mean I've targeted nicer neighborhoods where roof algae seems to be a problem. But like I said there are still business' and homeowners that I don't reach and then it's too late. I'm just looking for an effective way to take advantage of this untapped market and I want to reach everyone that has roof algae and educate them. How can I do this and still be cost effective?
09-01-2006 11:25 PM
All Clean Exteriors IMO sink the money into direct mail with before and afters and an explanation.
09-01-2006 09:36 PM
Barry M
Roof Cleaning Advertising

You guys that do roofs all the time, or you in the yellows under roofing contractors or just under pressure washing? People here in the midwest are sooooooo uneducated about algae streaks and will have their roofs replaced because of streaks, even if the shingles themselves are in good shape. It makes me sick and I can't stop it, a huge bank is being re-roofed in my town because of streaks and a guy I know is having his house done because of streaks. My customers see my before/after pics and say they didn't know you could clean that off. I was thinking about having a good sized ad in the yellows next year under the roofing contractors heading. To catch people who are thinking of having their roofs replaced. The heading of the ad could say "What Roofing Contractors Don't Want You To Know". And then go into my low pressure roof cleaning speel. I'm sure it would really P some roofers off and they would probably bad mouth me and sick the EPA on me but do you guys think this could work. I would also be under the Pressure Washing heading too.

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