|Topic Review (Newest First)|
|10-26-2014 08:28 PM|
|typcorn||I use a reduction for chestnuts visit of up to $ 25. Do you think it's a good idea|
|10-20-2014 07:09 PM|
I think gift cards are BS. If a person is looking for a cleaner they will be willing to meet with you. Just make sure you make it as convenient as possible for them. Be flexible on time and place. Promise them you won't take more than xx minutes and then make sure to honor that unless they want you to stay.
|10-09-2014 05:30 PM|
|sgrant2103||It's definitely important to stand out to your potential customers. Competitive advantages are key. I think the gift card is a great touch but I think they all can't be the same. I agree with R&R Carpet Cleaning, it might be better to target residential customers rather than commercial.|
|07-28-2014 05:22 PM|
|R&R Carpet Cleaning||
I think your gift card idea is a good one. Who doesn't like free food - but I would only recommend this for residential customers, not commercial. Stopping by a business and talking to the boss/owner is a good way to have the decision maker at least hear your sales pitch.
You might also like to consider a free demonstration or stain removal so the business owner can see you in action and the results you deliver. Make sure you are dressed professional.
|10-25-2013 11:12 AM|
One caveat of food to be aware of - they me be on a diet and had to give up coffee and you are painfully reminding them of that! Food is a powerful motivator in many directions! I personally have not eaten a doughnut in over 20 years! But everyone appreciates a percentage off.
Like most tactics, it will work with some of the people some of the time.
|10-25-2013 06:57 AM|
Most of the companies have a receptionist to screen all the calls and mail. So, I doubt that a receptionist would go to a boss and ask him if he would like a gift card in exchange for solicitation from a commercial cleaning company.
It might be better to show up at the office and ask for a manager. If he's busy, ask for a business card and ask a receptionist to tell him that you will call him later. Call the next day and tell him that you stopped by and now you are calling back to follow up.
Considering that you are not as busy as you would like to be, you might want to spend time meeting some local businessman in person. And doughnuts are a sweet plus
Clean4Real - commercial cleaning in Jacksonville, FL
|10-24-2013 04:30 PM|
Coffee and doughnuts is pretty clever! :-)
I always offered a discount on the first cleaning, I landed many a long term job doing that.
|10-24-2013 10:28 AM|
|NREMTKeith803||I like the coffee and donuts approach. If I knew I had a potential client I would bring the coffee and donuts with me, not a gift card. Coffee and donuts are comforting and could break the ice for conversation. This is just what I have seen in the business aspect myself. Haven't even started the cleaning business myself, just brainstorming.|
|10-03-2013 11:07 AM|
Where are you in the search engine results? When I type "commercial cleaning (your city)" are you on that first page? If you are going to cut into your profits to generate leads I'd say offer a discount on your services instead of donuts. A first time special. Put that on flyers and distribute those. Commercial clients are focused on price and reputation. Your website should be working hard for you as a marketing asset and generating leads that way can be very, very cost effective you will just have to put in some work. Facebook is a good lead source too but you have to know how to make Facebook work for lead generation otherwise it's not profitable. We did a blog post about how cleaning companies can generate leads through facebook if you're interested.
Really want to leverage free donuts? Something that works if you have a client you really want to win: bring them donuts yourself. Walk into the business with a smile on your face and a box of donuts. They will hear you out, give them a flier, tell them you are there because you are really interested in doing business with them. Unless it's a huge corporation most business owners are flattered that you are that interested (and a free donut in your hand is worth two on a card.) Have your pitch ready including what you are going to say if they ask you for references. If you get a couple of commercial clients this way then you have your foot in the door.
|10-03-2013 07:49 AM|
|The Green Clean Team||
allGift cards...to stores not my companies own personal gift cards. I mean I offer prospective customers a gift card to let's say Dunkin Doughnut for allowing me to cone to their office or facility to give them a free estimate. I'm in the beginning stages of my business so money is VERY tight. I don't have very much to advertise online and all the free advertising(Twitter, fb, Craigslist, LinkedIn, eBay classifieds) aren't doing anything as far as I can tell. I do have a website with lead capture on the home page which also doesn't seem to be doing anything since I haven't received one e mail from it. I recently mailed out over 50 direct sales letters to local facilities and offices.
I'm just trying to get my foot in the door for a chance for them to meet me but everything I've tried so far doesn't seem to be working...for me at least. So I figured...people like free things...and people want instant gratification...how can I accomplish that? By offering them a free gift card just for meeting with me and allowing me a chance for them to see why my cleaning company should be cleaning for them and not whoever they have now. I'm just not sure what's the best amount to offer or how to offer it. What do you think?
|10-03-2013 02:43 AM|
|MarketingMaids||Are you talking actual plastic cards? Because that is an extra expense. Have you joined any local small business networking groups? They can be a great support for new business owners and you can make contact with other local business owners that might be interested in your services. What are yo doing online to promote your business? Another good offline tactic can be getting into a local coupon book, probably more effective than having cards printed then trying to market the cards so you can then market your services.|
|10-02-2013 02:52 PM|
|The Green Clean Team||Do you have an idea of the best way to go about it? I was thinking of emailing all the places I sent sales letters to and in the email mention that if I do a free estimate than they will receive a free gift card of their choice to either establishment. I'm trying to avoid having to cold call. And yes this would only be for office and commercial accounts. Any suggestion as to what the ideal amount should be?|
|10-02-2013 01:51 PM|
Originally Posted by The Green Clean Team View Post
Residential no Commercial I say Yes
|10-02-2013 09:16 AM|
|The Green Clean Team||
giving gift cards to potential customers to secure meetings?
Is it a good idea to offer my potential customers gift cards for meeting with me and allowing me to give them a free estimate? I thought it would be a good way to get my foot in the door. Has anyone else ever thought to do this? Whats a good ammount? $5...$10...$15? Keep in mind I'm in the beginning stages of my office and commercial cleaning business. I currently have no accounts and have been marketing for just over a month. I've sent direct mailings handed out flyers(no one seemed thrilled to receive them), I've done a few craigslist ads all to no avail. So I thought giving gift cards a try. They would be for places like WaWa(a local general store that sells coffee, doughnuts, hot and cold sandwichs, and an assortment of drinks and snacks as well as gas...a VERY popular place which is open 24/7 and isquented by local business folk) and Dunkin Doughnuts.