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  Topic Review (Newest First)
12-15-2015 12:06 AM
Failsafemachine
Quote:
Originally Posted by iceman View Post
i would focus more on facebook and social media do you have someone to do that?
Iceman, why? Social media doesn't help with SEO as much as some other factors, so why focus on that?
12-11-2015 09:53 AM
sprintcar93 Since I live in the Dallas Metroplex.... Fort Worth actually (it's 1 big blob. I have no idea where Dallas ends and Fort Worth starts).... it's just as easy to get in the car and do what ever we want to do as it is for you. Probably MUCH, MUCH better. Where you only have a few business parks to go to, we have thousands of those same business parks. You could drive from 1 to the other all day long for months probably.
12-11-2015 09:18 AM
iceman i would focus more on facebook and social media do you have someone to do that?
i will use cold calles to a list of business that you want to offer a service and ask if you can bid on that contract
also if the person is not intrested for now get the emails and send out a mailing list with services are products
i would use eco friendly products the businesses like that more but i found that cold calles are more direct to the persson who take care
of the business and its time and money saving good luck
12-03-2015 04:06 PM
Failsafemachine
Quote:
Originally Posted by PD_Lape View Post
I suggest you create a page in facebook, try to get as much people to like it and share it and start from there. Social media and blogging is pretty much the source of traffic for websites or businesses these days. To be honest 275 a month for SEO isnt much if you want to get better ranking in searches.
That may not be true! A pretty prolific group of SEO experts on a site called Moz publish an annual study on ranking factors, and as their chart shows, social media isn't much help. It counts for a mere %5 of your ranking factor.

(Here's the study, scroll down to the pie chart I'm talking about and look at the dark blue area: moz.com/local-search-ranking-factors)

That's because social sites aren't considered to be relevant to your product or service.

Some really good points are being made here. Pairing online marketing presence with actually going out and talking to people in the real world makes a lot of sense. I don't know how easy it would be in a big city like, say Dallas or NYC, but where I live, it's easy to just hop in the car, go drive to a business park and start handing out cards.

I don't see any reason not to do both, unless you're just going to be killing yourself with the expenses of two marketing campaigns. My SEO didn't cost me a dime. I just read a lot.
12-03-2015 02:17 PM
sprintcar93 I do love me some fried SPAM. I wish I had some right now.
12-03-2015 09:10 AM
Andrew5 It is strange why Google Ads didn't work for your company..Maybe you didn't use all the relevant keywords or set the time when your potential audience is not online..Of course if your business is seasonable it can be the reason of low conversion. You can also see on Google Keyword Planner how many search requests are on one or another season and then analyze it and decide for yourself when to run an advertisement.
I would also recommend you to post free ads on the specific platforms that will safe you some money, but can promote you and bring new clients. You can try to do it here: https://www.hirerush.com/anywhere/se...eping-cleaning
05-29-2015 04:52 PM
ecocleancarpet
iwantmedia

We are using a company in the UK called iwantmedia, they aren't expensive and really go the extra mile. we have seen a significant increase in website traffic and phone calls
05-21-2015 01:21 AM
cherryrosh
Marketing

Quality products & services and satisfied customers is the key of any business success.
Although you can promote your business with print flyers distribution and Google Adwords.
04-21-2015 09:24 PM
sprintcar93 ^^That person^^ must be a website person or someone that waste's a lot of money on websites.


It's ashamed the Dusting Crew doesn't want to share real numbers with everyone. I'm starting to doubt them now.....
04-21-2015 08:19 PM
henrymytime
Invest on an Online Scheduling Software

Choosing an online scheduling system can be difficult. You need a calendar thatís easy to use, yet robust enough to manage your unique business. Plus, clients today want to be able to easily schedule appointments anytime, day or night Ė right from their phones.

As MyTime CEO Ethan Anderson noted: ďAmericaís small businesses are falling massively behind when it comes to finding, booking and paying for services online, even more so when it comes to mobile.Ē

To make sure youíre staying ahead of the game, here are 10 features you need in your next scheduling software:

1. Real-time scheduling. Clients today prefer to see your real-time availability and book a confirmed appointment. Your software calendar should be able to confirm the appointment right away, instead of requiring the client to request a time with you.

2. Access your schedule from your phone. Make sure you can access and manage your schedule from anywhere, whether youíre at work or on-the-go. Itís also important to sync your personal calendar such as Google Calendar, iCal or Outlook so that youíre never double-booking your time.

3. Automatic appointment reminders. Calling all of your clients to confirm appointments is time-consuming. Your software calendar should be able to automatically send reminders to your clients before the appointment. As an added bonus, make sure it can remind your clients when itís time to rebook.

4. Client messaging tool. Look for an integrated chat tool that allows you to communicate effortlessly with your clients. Does your current calendar allow you to SMS and/or email with each client?

5. Instant promotions. Have any slow times during the day? Choose a scheduling software that utilizes happy hour pricing to discount those slow or hard-to-fill times.

6. Employee access control. If you have multiple employees, decide how much control they can have over their schedule. Then, be sure you can set an individual level of access for each employee.

7. Client Manager. Keep all of your clients in one place, including appointment history and notes about each client. Do any of your clients get special pricing? Select a scheduling program where you can easily save custom prices for individual clients.

8. Reviews. Look for a scheduling software that prompts customers to write reviews and syndicates them across the web. You should be able to publish them to your own website and share them on sites like Twitter or Facebook.

9. New client acquisition. The perfect scheduling software not only manages your current clients Ė but also helps you find new customers. Does your scheduling software do that?

10. Ease of use. Itís no fun to struggle with a counter-intuitive product. Select a scheduling software that makes sense to you (and your budget), but be sure itís easy for your staff and clients to use as well.

If youíre looking for a scheduling software that does all of that and more, check out the MyTime Scheduler. MyTime Schedulerô combines four products in one: A state-of-the-art online calendar, client manager, automated marketing engine and instant messenger that allows you to chat with any of your clients in real time. All of these great features are available right from your mobile phone.

Try Scheduler free for 30 days with plans starting at just $9.99/month. Learn more about MyTime Scheduler.
mytime.com/merchants/scheduler
04-03-2015 09:23 AM
sprintcar93 Dusting Crew,
You are in a GREAT location. Location, location, location... you have some competition but not like the big city has. That is why it has worked for you. For those that live in an area such as yours.... plenty of people for potential customers yet not too big... can you tell them what you do and how much you spend a month?

While I have no clue what you spend, I know most people don't have a lot of money to spend and they all think it costs out the ying-yang to do what you do. And it does in a big city... but everyone doesn't live in a big city.

Since last November I know a guy in my area who has spent a LOT of money and while it has got him business, I don't really see the ROI for him. (His franchise has been very successful so they do know what they're doing) That is just my guess on putting 2 and 2 together, I haven't seen his books. I know it put 1 lady out of business spending so much money. But then again.... I never saw her books AND she might have been a 'spender'. She appeared on the scene with a nice car all wrapped and an office with no one to clean.... but she looked damn good.

Hopefully you can help those that live in an area like yours... I sure wish I lived where you do. I live right in the middle of the 4th largest metro in the US.
04-03-2015 02:40 AM
The Dusting Crew
Quote:
Originally Posted by PD_Lape View Post
Haven't that in a while, how is that going for you anyways? I guess it depends on your skill set and budget. I personally recommend doing the ground work first before hitting the webs since it's a lot cost effective particularly for start-ups.

-Paul
Sorry, a bit late in my response.

I find web marketing to be extremely cost effective. I didn't pay a cent to learn SEO or Adwords, and while SEO doesn't pay off for a startup due to the time investment needed, Adwords is a good way to drive instant, relevant traffic to your site.

It's all a numbers game in the end. People WILL book if your site is well-done.

However, I am not trying to state that boots on the ground marketing is not cost effective. It can be if you do it well. In fact, I think both strategies (online and traditional) are better in conjunction with each other. I mean let's be honest here, the cleaning market is tried and true.

On the topic of online marketing, it's all about branding to me. Although I would like to believe that offering my customers online booking, live chat, and multiple types of service options helps tickle their fancy, I already know that the visitor on my website is looking for one thing, and one thing only. A nice clean home. That's what they all want, and we all know it. It's like selling water. You need to make yours LOOK the best, even though we all know it's just water. If you can nail that much, Adwords is simply brilliant.

At the end of the day, the small time house cleaner charging $60 for a 4br3ba house likely does just as good a job as my cleaners, and I charge 3x that price + a $20 tip because my website has made my customer believe that my company and my cleaners are worth it before even setting foot in their home. There's a lot of different ways to bring your product to market - that's what I love about working in this industry.

Quote:
Originally Posted by RealClean View Post
As for the SEO part, don't even bother with it for a cleaning business. Posting elsewhere online, on local service websites, will get you noticed by potential clients that are searching for your services. What you need to focus on is building up a good online presense with amazing reviews to get people to want to hire you.
This is ridiculous advice, unless you're purposefully trying to stunt your company's growth. You should no more ignore posting elsewhere online than you should ignore SEO. You get unique, qualified traffic from both sources. Why would you not utilize both if you had the capital?
03-26-2015 06:47 PM
WesternJanitorSupply
Quote:
Originally Posted by sprintcar93 View Post
If it was me, I'd scrap every idea you've had or have ever heard. There is 1 thing that will get you customers.... the phone. Do you know how the big boys do it? They have people on the phone. Along with a long line of connections but other than connections.... the phone is the only way to go. Set up an appointment... be on time, look good and when you go in to the office to sit down... take your hand and dust the seat of the chair off. Was it dirty? Who cares... act like it was. It's just a mind game to play with the decision maker. Don't give them too much mumbo-jumbo paper work to read... they have money to make. And at the end when you are walking out of their office... this way the business has ended and you can make it a little personal... if they have pictures of the kids or dog or what ever... say something like, I saw your pictures and noticed what a beautiful family you have. Now you've left them with something nice to think about as you leave. Remember... that comes as you are getting up to leave.

Hahaha you are always so spot on sir! Love your statements/ opinions. Enjoyed ready this, thank you lol
03-22-2015 04:49 PM
RealClean As for the SEO part, don't even bother with it for a cleaning business. Posting elsewhere online, on local service websites, will get you noticed by potential clients that are searching for your services. What you need to focus on is building up a good online presense with amazing reviews to get people to want to hire you.
02-25-2015 10:46 AM
ericd We use a company called webtechs dot net, sorry cant post links yet. They always kept us ranking high for incredibly hard keywords
02-24-2015 05:21 PM
Thecleaningexpert If you want to invest in SEO unfortunately you'll need a higher budget than $250 otherwise you will never find a good SEO company/freelancer. For $1000 a month you could probably find a descent SEO agency that will cover your SEO basics (on page optimization, link building, local SEO strategy...).

Good Luck!
02-18-2015 07:52 PM
Lorster Get out there and talk to people
Elite,if you are good at face to face.Then talk to anyone and everyone you come across.
Instead of leaving cards everywhere try to get the cards into peoples hands.

There are people looking for you.FIND THEM!

http://selz.co/1Eq7peH
02-12-2015 12:15 AM
PD_Lape
Quote:
Originally Posted by The Dusting Crew View Post
I'm doing the opposite of what most people seem to do, starting off with just online marketing and then hitting the boots on the ground marketing after establishing my company.

I think it definitely takes a decent website and good SEO+PPC. I know design is a hard thing to nail, and SEO/PPC are skillsets in themselves, but they all come together to form a feasible marketing strategy.
Haven't that in a while, how is that going for you anyways? I guess it depends on your skill set and budget. I personally recommend doing the ground work first before hitting the webs since it's a lot cost effective particularly for start-ups.

-Paul

__________________________________________________ _______________
Home Cleaning Service ND
Enjoy massive daily discounts on cleaning and office wholesale supplies @
www.northlandwholesale.com
02-11-2015 04:23 AM
The Dusting Crew I'm doing the opposite of what most people seem to do, starting off with just online marketing and then hitting the boots on the ground marketing after establishing my company.

I think it definitely takes a decent website and good SEO+PPC. I know design is a hard thing to nail, and SEO/PPC are skillsets in themselves, but they all come together to form a feasible marketing strategy.
12-30-2014 03:49 AM
PD_Lape
Quote:
Originally Posted by pacificsteam View Post
Commercial cleaning marketing is all about being in the right place at the right time. Companies will only consider a new vendor when they have decided they don't like their current vendor. When that happens you need to be top of mind and in their face. That means building a presence with them. Build a target client list, find out who in the company makes the decision for hiring and firing. Get in contact with them and let them know you want their business, that you know they are happy with who they have, and that you want a chance if anything changes. Then get their permission to recontact them periodically for follow up. They will likely go to the Internet to research potential suppliers as well so make sure you are visible their as well.
www.pacificsteamco.com
this is the most detailed and best idea shared here so far. I like this strategy and if I may add, It would be really good to do pro-bono small cleaning jobs for potential long term clients and see what happens. I've done this same thing and it worked like 60% of the time which I find very good and profitable. You just have to make sure you do everything as specified by the client and always give special attention to small details.
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