Cleaning Talk - Professional Cleaning and Restoration Forum banner

1 - 20 of 42 Posts

·
Premium Member
Joined
·
27 Posts


No business can survive without customers, but sometimes finding the right customer can be difficult. Many modern businesses make use of social media platforms to reach their target audience, but this marketing method is not the best option for all business. Keep reading to learn whether social media might work for your cleaning company and, if so, how to do it right.
Read more here:
http://www.cleaningtalk.com/home/do-cleaning-companies-need-social-media/
 

·
Registered
Joined
·
59 Posts
Yes, carpet cleaning companies need social media. I today's almost all peoples engaged with social media like Facebook, twitter LinkedIn etc. Through these media you can tell about this. SO its necessary for carpet cleaning firm.
 

·
Registered
Joined
·
36 Posts
I don't know if I would say that cleaning companies "need" to use social media. I am sure that there are many cleaning companies that are successful without it. However, it can also be a very useful way to keep your company's identity in front of existing and potential customers.
 

·
Registered
Joined
·
16 Posts
We've actually spent a fair amount of money on social media campaigns (hundreds if not thousands) for our cleaning company. At this stage I'm not convinced that social media offers a good return on investment compared with other forms of advertising.

We may revisit it again in future but for now we are focusing on more direct forms of advertising.
I've got friends within other industries like natural health and education who get the majority of their business from social media. I think it works better for industries which have customers who impulse buy.
 

·
Registered
Joined
·
36 Posts
I agree with Simpo Cleaning that different industries might benefit more. It also seems reasonable that different social media would work better for different types of purchases. For example Twitter is great for announcing sales. Facebook might be better for posting lengthier amounts of information. Youtube would be great for demos of how well a product works. And Pinterest is great for graphical images. Let's not forget blogging and forums (I classify them as social media).

It seems as though each type of social media has its strengths and weaknesses. I can imagine scenarios where a company might use a form of SM in an incorrect way and come to the conclusion that it does not work.

Simpo Cleaning's approach seems to make sense. Test them out to see which ones work for a given situation.
 

·
Registered
Joined
·
3 Posts
I think social media play very important role in carpet cleaning business. If we want to grow our business in our city, state or entire world so social media is one of the best platform to spread business. Today's 80 to 95 percent people connect with social media. There are various ways to promote business through facebook, twitter, pinterest, etc.
 

·
Registered
Joined
·
9 Posts
I don't necessarily believe its 'needed' BUT it doesn't hurt. I wouldn't suggest spending thousands on this route as there are many outlets for advertisement. I'd say spread your buck to get the biggest bang :)
 

·
Registered
Joined
·
59 Posts
I think social media is another upheaval in advertising field which is not much exorbitant, but rather exceptionally tainted in the event that you take it genuine. As we realize that today the vast majority of the populace is available via web-based social media for interfacing with individuals, as well as for knowing additionally thing without trying to hunt them. As web-based social networking is the center point of information in this day and age. So it's better in the event that you need to extend your business run with web-based social networking showcasing strategies.
 

·
Registered
Joined
·
10 Posts
In a different post in a different thread I was mentioning something about this.

To me (your results may vary), all of these things need to be taken into context. What I mean by that is what are each of the channels your company might communicate to its audience -and- what does each channel bring to the table. A quick example of what I mean by channels:
-Television
-Flyers in the mail
-Flyers in the newspaper
-Newspaper ads
-Radio
-PPC ads
-Search engine marketing (SEO)
-Facebook
-Twitter
blah blah blah blah

Each and every one of those has a different set of how and why they are able to reach their audience. Now that they have their audience, they charge you some fee for communicating some sort of message.

Look at each one and figure in your own head what people are doing for each of those channels.
What are people doing when they listen to radio or watch tv?
What are they doing when they are on Facebook, Pinterest, Instagram, etc? (Twitter is way different)
What are they doing when they are reading the paper?

It should become quickly obvious that they are doing wildly different things- and that means the messages you can successfully send them are wildly different.

Now, lets go back and modify/clarify the original question in to two separate ones:
1. do cleaning companies need to have social media profiles?
2. do cleaning companies need to advertise on social media platforms?

For 1.
FB/Twitter both provide EXCELLENT ways to communicate to your customers. FB provides a way for them to communicate back to you while Twitter kind of gives you a way to broadcast out (more like a radio).
I'd say that in today's day and age, having a FB page where customers can come and leave comments and ask questions might be pretty good. You can answer questions, solve issues, and even broadcast out special news like sales, etc.
Everyone's results will vary- but the population has moved into the social media era so it stands to reason it might make more than less sense to establish, groom, and cultivate a FB presence.

For 2.
I figure people are on FB wasting time. Farting around while at work or at home. It has taken the place of the television for providing that mind numbing distraction.
You can reach those people for sure. But remember that your message needs to be aimed at them with consideration as to what their mindset is.
True, it is possible that something can go 'viral' and you get lucky and a message gets shared much further than you originally imagined. (Tsunami's do hit every once in a while- but people don't avoid the coast line because of it... neither should the argument that 'you should advertise on social media because it might go viral' hold any weight).

If you are interested in getting advertising out there to boost your brand awareness- I can think of a few other places, but FB is probably pretty hard to beat (YT videos and good old fashioned Press Releases are probably better, or at least equal).
If you want to spend ad dollars on getting hot leads- PPC and getting ranked at the top of local results for the appropriate phrases are flat out the best...

You have to spend money to get your message in front of people (yes, you can swap time for money on the social media thing).
Would you rather spend it on:
1- the person mindlessly scrolling through their FB feed?
2- the person who is desperately searching the internet for 'carpet cleaners near me' or 'move out cleaners honolulu' (insert your local area for honolulu)?

I'd suggest that the right answer is as different as all of us are- but it is probably somewhere in between where most of us would want to do both.

Hope that helps/
 

·
Registered
Joined
·
36 Posts

·
Registered
Joined
·
10 Posts

·
Registered
Joined
·
36 Posts
Sorry Curtis, I kept the wrong part of the quote. I edited it to reflect the part of your post that I meant to quote initially.

I meant to quote this part of the post:

In a different post in a different thread I was mentioning something about this...
I think you are right about how FB and Twitter can be effective if they are used in a manner that informs or shares information with potential customers. However, the methods used do not automatically mean success.

As for the time consuming aspect of FB and Twitter, FB has a scheduled post feature that will allow administrators to put multiple posts in and schedule them into the future. That means Facebook posts could be created for an entire month in one sitting. Twitter does not have anything like that as far as I know. However, there are other products (I think) that will allow for scheduling Tweets as well.

Coming up with accurate, unique content that is high quality is what seems to be the biggest task for most businesses. That is much tougher.
 

·
Registered
Joined
·
91 Posts
I completely agree with this. Social media presence is a must to show our presence online, and to reach out to audience easily. Mr. Homecare - an on demand home services company did the same. They started with online presence right from the start and it really is helping now.

Thanks for the share. Cheers! :)
 

·
Registered
Joined
·
26 Posts
Avinash Kaushik has an excellent answer to this question:
https://www.kaushik.net/avinash/stop-organic-social-media-marketing-solve-for-profit/

My advice is this - if you do not have a big budget (and you probably don't):

Invest in paid advertising (for example bid on your brand name)
Use social media for creating brand awareness - find a content curation tool - there are many that are cheap or free. Share other companies' content. Make sure it is interesting to your followers. Share your offers or your content whenever you have some.
 

·
Registered
Joined
·
29 Posts
It’s not necessary to make the presence of cleaning companies on social media, but it is helpful to lead businesses towards success. In today’s generation, most people are engaged with social media, such as Facebook, Twitter etc, which is helpful to attract more customers by making them aware of your services.
 

·
Registered
Joined
·
2 Posts
Now everyday social media going viral because of handy smartphone every where in the hand of people.It provides easy navigation of products and services to the potential customers.So it's necessary to have social media platform for every cleaning provider company to have space over the search engine.
 
1 - 20 of 42 Posts
Top