I was reading an SEO article today and thought I would share the meat of it:
So... does your domain pass the billboard test?1) Easy to remember, because drivers won't be able to write them down.
2) No hyphens or non dot-com TLDs - drivers will forget hyphens, and probably type in the .com even if you advertised ".net".
3) No easy-to-confuse variations that you don't own. (E.g., plural/singular variants when applicable).
4) Relevant to the buyer's interest or need.