ftgjr gave a great example! Given the fact that there are a plethora of potential customers on facebook, it is a marketing media that cannot be left out for any business. The interesting thing is that social media marketing is really a field of it's own. Many business owners may not be aware of the ins and outs of internet marketing and social networking. Although, this site really has some sharp members! That being said.....I created a daily social media task list. I try to be very specific about what I am going to do each day. I make banners that are specifically designed to be posted on facebook so that they are the right size. Then, and just as important, I use tracking that lets me see where all my website visitors are coming from. It lets me know how effective my banners and advertising are.