With Google adwords, it is one of those things you will have to see if it works for your business and for your area. I always find it seems to work best for me around the Christmas Holiday when the level of searches for a cleaner is the highest. I found that this is the best time for my area. You will have to do a trial and error with it. For some it works, for some it doesn't.
You can buy coupons from Ebay for $100.00 in free Google Adwords money. It is good up to 2 months for new Google adwords accounts. This way you wouldn't be losing money while trying it out. Just type into ebay "Google coupon".
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This is however true! But this is also why bidding on keywords that only get few searches a month proves to be more valuable than keywords that get searched more frequently. Let me give an example.