Well from the sounds of it you could price this one similar to a post construction clean-up. It more likely that the insurance company is going to be paying for the total of the repairs/restoring of the place. I would price it just like a post construction clean-up and generally they bring a higher price since they are a one shot deal. Good luck!

 

Just whatever you do, try not to commoditize yourself. It can be really tempting to charge by square foot or by hour. Instead, I'd suggest putting together a series of packages.

I'm sorry for being too simplistic. I realize that the challenge is more difficult than it sounds.

The structure I like to use is usually something along the lines of:

1: Testimonials to create trust
2: Benefits, features, description, etc...
3: The offer
4: Early sign-up bonuses
5: Early sign-up discounts


Try proposing 2 or 3 different offers. If one of them is super-expensive, it will increase the percieved value of your cheapo offer.