Cleaning Talk - Professional Cleaning and Restoration Forum banner

1 - 8 of 8 Posts
Joined
·
2 Posts
Discussion Starter #1
I am about to do telemarketing to property managers and owners about move in/ move out/ and apt. turnover cleans. Does anyone have any idea of what kind of script or approach I should use to spark their interest. Please help with information for phone or direct (face-to-face) approaches. Thanks and my name is Tammi.
 

·
Registered
Joined
·
56 Posts
This is an outline for the '30 second commercial' from the Sandler Insistute. It does work. Hack it up as needed.

List 3-5 pain points that are common among your customers and potential prospects.

Start by identifying yourself and your company.

Identify your typical clients:
We work with XYZ. People are attracted to our services when they are - insert pain points - . Use emotional words like 'frustrated', upset, concerned...

Finish with asking a question that requires a response.
Do you have these issues with your current service? Can we assist with removing these pain points from your day?

Example:
Good morning! I am Joe Smoe with XYZ. I work with vendor managers and decision makers who are concerned about the lack of service and results they get from their service provider; frustrated because they continue to have to manage vendors for lack of consistent results which keeps them from doing the rest of their job. I don't suppose any of these issues come up in your business?
 

·
Registered
Joined
·
6 Posts
We tried doing the phone calls and got the response that they already had someone and they were not interested. The best thing for us that works for property management companies is marketing letters that I send out every quarter to all the same property mangement companies in our area. When they are having problems with their cleaning company we are the first they call because they always see my letters every quarter. We have landed most of our property management accounts this way.
 

·
Registered
Joined
·
31 Posts
Also Know when to call!!!!! YOu want to call on tues wed thur leave fri and mon to the other guys cause--- they are tring to get caught up fropm the weekend on mon and fri they are worried about going home also most (in my area) have HOA meetings on wed so cut it short on that day. Also keep in mind that they get alot of calls from others just like you so here is the question What seperates you from them? What problems can only you solve for them. if you can push an edge or a nich you can get their atten. but the same ol ol they have heard it about 500 more times

Hope this helps:D
 

·
Registered
Joined
·
27 Posts
Whenever I'm soliciting cleaning clients, I usually use a call-mail approach.

First, I start with a list of potential commercial cleaning prospects. This can be either compiled or bought. Next, you write a very short point-form lead generation letter using the AIDA method. The points will mainly deal with problems associated with their current cleaners.

Then, I'll call in a week later to follow up by simply saying who I am, what I do, and how I can improve the process of keeping their office clean. This should start a discussion to get you the meeting with the cleaning prospect.
 

·
Registered
Joined
·
31 Posts
Why does business people think that they can get a postive result out of a negative point? The client you are soliciting KNOWS THE PROBLEMS with thier current provider they don't need you to tell them. I have found this--- Do your Job right and keep your mouth shut---- then when all the na sayers come and try to tell your client what youa are NOT DOING then it goes where all the others go right in the trash!!!!!
 

·
Registered
Joined
·
18 Posts
Does anyone just walk up to buildings in the middle of construction? Who do you ask for?
 

·
Registered
Joined
·
35 Posts
Does anyone just walk up to buildings in the middle of construction? Who do you ask for?
I don't, but I write down new constructions as I pass them and I'll call/fax/e-mail them my information and if they're interested I schedule a time to meet at the job site.

But if I were to walk into a site, I would have to hope that the General Contractor, Builder or Owner is there. That's who I would look for.
 
1 - 8 of 8 Posts
Top