Cleaning Talk - Professional Cleaning and Restoration Forum banner
1 - 20 of 30 Posts

·
Registered
Joined
·
16 Posts
Discussion Starter · #1 ·
Hello everyone, I am new to the forum but have been reading all the great information for some time. My girlfriend and I are about to launch a new residential cleaning service. Our goal is not to have employees for some time, but to have a full schedule through the week for her and I. I believe the income will be enough to save up, and eventually have employees. I am wondering if you believe we will be able to generate enough business through google places, newspaper ads, craigslist ads, facebook page, yelp, flyers, word of mouth, etc., or if a website is absoloutely necessary at this time? also how long did it take everyone to get their first clients once they began advertising?
 

·
Registered
Joined
·
20 Posts
You definitely don't need a website.

Having said that a website is all about speed, word of mouth is very slow.

If you're registering for google places, and utilizing all the free ads you can, it will definitely jump start your business.

Just keep your prices low to start, so you're close ratio is higher.

Good luck! I'm sure you'll do great
 

·
Registered
Joined
·
16 Posts
Discussion Starter · #3 ·
Thanks for your response zoe. That is actually just what I wanted to hear. I have nothing against designing a website, although I have little to no experience with them. My thinking was that for two people starting out, it could actually bring too much business, and I wouldn't like having to turn down money lol
 

·
Registered
Joined
·
20 Posts
Thanks for your response zoe. That is actually just what I wanted to hear. I have nothing against designing a website, although I have little to no experience with them. My thinking was that for two people starting out, it could actually bring too much business, and I wouldn't like having to turn down money lol
Start charging more then!
 

·
Registered
Joined
·
68 Posts
When you launch, you can do yourself a favor and build and rank the website FIRST. No better time to get that out of the way. And you'll be able to add to the site later to improve it and create more search matches that make sense. My buddy James owns a one man Carpet Cleaners in Reno. He launched the site while he was still putting his financing together to build out his first carpet cleaning van. Once he had the van, his licensing, and his insurance, he already had phone calls coming in for his services.

So, I recommend that you figure out what your website URL can be. Launch the site, build it out with excellent content, get some people to link to it, and then let it sit until you're close to opening up for business. Good luck, by the way. I'm always excited to hear of someone else making the plunge into the entrepreneur world.

-Bunga
 

·
Registered
Joined
·
8 Posts
starting up

Wishing you lots of luck it can be challenging getting started. as far as web sites are concerned, you have to have one eventually. I have to say that more importantly you need to focus on lead generation and converting those leads into business. good ole fashion business cards and hand shaking go a long way for jumping up sales right away and as far as building your own web site you will be relieved to know that wordpress makes building and customizing your own web site easier than setting up facebook honestly there is almost no need to learn coding the whole system is practically drag and drop.
:thumbsup:
 

·
Registered
Joined
·
36 Posts
Hello everyone, I am new to the forum but have been reading all the great information for some time. My girlfriend and I are about to launch a new residential cleaning service. Our goal is not to have employees for some time, but to have a full schedule through the week for her and I. I believe the income will be enough to save up, and eventually have employees. I am wondering if you believe we will be able to generate enough business through google places, newspaper ads, craigslist ads, facebook page, yelp, flyers, word of mouth, etc., or if a website is absoloutely necessary at this time? also how long did it take everyone to get their first clients once they began advertising?
The cleaning business is full of competition and that's why it is a healthy industry. Who is your target audience? High end customers or economical customers. If your goal is to be the cheapest then you don't need a website, but if you want to look credible, and charge more. Get one.
 

·
Registered
Joined
·
26 Posts
Just starting out you want to get this biggest bang for the least buck. Websites are not necessarily the best way to go unless you have the cash to have a real pro do it or expertise to do it yourself.

I would suggest you pick 3 marketing initiative and work them hard. I think ads and flyers are a waste at the beginning - you need to build relationships. You want to be in front of people who need your service and can pay for it. Think professionals, working mothers, executives, etc. Join business meetups, go to chamber events visit local BNI chapters any place where your potential clientele might meet. Don't worry about giving them biz card, it is much more important you get their contact info and follow up with them.

Right now you need massive action to get in front of as many people as you can and tell them what you do, and why you are different.
 

·
Registered
Joined
·
23 Posts
My wife owns a Small Business Marketing company and this was her response:

1.) Use all of the free tools available to you on the internet if you are not looking to jump into a website just yet. She suggestions the following:

Craigslist - be sure to include your services, a phone number, a contact name, and a picture even if it is a stock photo. It doesn't hurt to have a photo of you and your partner as people like to have a face to the name and helps you build trust. Plus when you show up to the job site they can see that you are who you say you are.

Facebook - build a Facebook page and post daily if not more. Post tips, discounts, ask for input, be engaging and don't just talk at an audience. If you really want to build clients quickly, run a simple and inexpensive Facebook ad targeting homeowners or business owners in your area. My wife says you can probably get 1500 views in less than a week for $10 (depending on your location).

Facebook Live - people love live streams. This offers an inside look at what you do, how well you do it, and provides credibility.

Google My Business - obtain a Google listing (which acts like a website). This allows your business to be listed in Google Maps as well!

Instagram - share pictures of your sparkling clean work!

Snapchat - share your fun personality and insider tips. Wife said this is a big one and going to be the next big thing for business prospecting.

Once you have done all of this - she said you are ready for a website to solidify your place in the market.

She said if you have questions or need any advice she's happy to talk with you. Her agency is Sprout Digital Ltd in Dayton, Ohio. sprout-digital dot com
 

·
Registered
Joined
·
14 Posts
The internet is where people go to research services and this is no different when it comes to researching cleaning companies. If you want to grow your business, you should be online and manage your online presence.

If you aren’t quite ready for a website, at the very least you need to setup your Google Business Listing. This listing can help your company (and contact info) show up on the 1st page of Google and will give you space online to manage your reviews.

I'd plan to get a website designed eventually, but in the short term start with a Google Business listing as this will get you started!
 

·
Registered
Joined
·
25 Posts
Three words

Search Engine Optimization

How do I know this? Well I got stuck in a rut working on the job incessantly and I totally neglected my online marketing. I put up my website and it worked but by the time I got home I was tired as hell.

luckily I have been a computer nerd since a tot so I do all the work myself but there are resources on the web to help you out or you can hire a freelancer, or a large company. Let me know if you have any further questions and I can point you in the right direction.
 

·
Registered
Joined
·
14 Posts
Three words

Search Engine Optimization

How do I know this? Well I got stuck in a rut working on the job incessantly and I totally neglected my online marketing. I put up my website and it worked but by the time I got home I was tired as hell.

luckily I have been a computer nerd since a tot so I do all the work myself but there are resources on the web to help you out or you can hire a freelancer, or a large company. Let me know if you have any further questions and I can point you in the right direction.
Once you got your website set up, how did you get started? Did you focus on backlinks, on page optimization, getting listed in directories? Curious what you found worked the best for you. Thanks!
 
1 - 20 of 30 Posts
Top