One thing we try to focus on for our site is helping the customer find information about thing s they are interested in. This means that we write a lot of content that does not directly sell our products. For example, we offer stone cleaning products and stone restoration products.
However, some of the content we offer talks about different stone materials and how they compare to each other. This type of content is for people trying to understand the stone material that came with the home they just bought. Or, maybe they are trying to decide what kind of stone to choose for their remodel. But helping them with what they need, we can start the process of building a relationship with customers that can help them to see what we are about and that we want to help them.
We have found that sometimes customers will write in and ask us questions because they are confident that we can help.
profcleaning is right about the keyword stuffing. But if you are writing content for humans and not search engines, it shouldn't be a problem. SE's have gotten very good at many things regarding understanding the meaning behind what is in the text.
Additionally, how people interact with your website is important too.
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