Making a website is not a big deal anymore, using free platforms like Shopify or WordPress. Even basic site configuration is pretty manageable. Further development is a real challenge. Most of the e-commerce newcomers can't figure out why their site is half-dead after a few months. A proper SEO matter a lot, as a site's popularity is what makes your business alive. But again, you can find plenty of basic guides on how to achieve it. For advanced purposes, I would recommend using e-commerce development services, such as
transformagency. A professional touch is never for the worse.