Make the design, content and pictures original, optimize the pages well and that is making it a great website. Simple as that, but it needs time and work.
I thought that it's hard to surprise people by adding Disqus to site's functionality :grin: If you deal with selling things I suppose it'll be absolutely necessary to implement great voice functionality (HD audio conferencing, interactive voice response, automated calls and more). Here is a great cloud-based solution https://voximplant.com/voice Highly recommend! Lots of experts name them the best in their field!I am absolutely convinced that a good usability is the key to success. When we embedded Disqus for commenting our articles we realized how important it was for our clients )) Still thinking about what to improve in our site and how to be more useful to the clients!