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What is Google Analytics? It's a stats program that tracks your website traffic. It can give you detailed information on how many pageviews you get, how many unique visitors you have, what key words people are typing into search engines to find your site, what part of the country visitors are from and so much more. You can even refine searches to show one day or go back however far you want.
The interface takes a little getting used to but once you do it's powerful and the graphical layout makes things easy to understand.

There are even more reasons why you should be using this program though...
  • If you use Google Adwords to get leads for your business you can track the performance of your campaign with this program. You can even go as far as to track how many CPC leads request an estimate on your site and even what specific key word are leading to those requests.
  • The stats data is hosted by Google so if you ever move servers or hosts you don't loose all your previous data which has happened to me twice.
  • You can track up to 10 websites from a single account so you don't have to log into a bunch of different systems.
  • IT'S FREE!
The only downside I can think of is that in order for the system to work you need to add a small bit of code to the pages of your website. This isn't a problem for me and only took about 5 minutes but for some people this may be a technical challenge.

As of August 15th registration is now open to anyone who wants to join.
There are two ways to sign up. Either log into your Google Adwords account and click on "Analytics" or you can just go to the following link: [/URL]

Good Luck! :hammer: [/QUOTE]

This is kind of an old post but you should always be using some kind of analytics. And GA is one of the best and it's free. A bit of a learning curve but once you get it down you get invaluable insights into your traffic
 
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